In Honor of Your City

In Honor of Your City was a Courvoisier campaign designed to celebrate creative culture and progress in life. With the desire to add a charitable element to the campaign, the brand chose Fresh Philanthropy to develop a strategy for philanthropic partnership that would positively impact local communities. Fresh Philanthropy worked with Courvoisier’s ad agency and other vendors to seamlessly integrate their giving strategy into the execution of the program, selecting seven community organizations to receive a $70,000 donations and be honored at In Honor of Your City live events in Detroit, Washington, DC, Chicago, New York, Los Angeles, Atlanta and Miami.